Create multiple custom demo links to track viewers' origin and allow improved Analytics
M
Moises Tavira
The platform already allows to create "personalized tracking links" that include users email and name to personalize the demo experience.
But when we publish and share a demo, we don't know where the viewer is coming from: website visit where the demo is embedded, demo shared on Social Media, demo in an advertisement from a Marketing Campaign, demo shared via email, ....
So a functionality to create multiple links for the same demo:
- https://app.supademo.com/demo/xxxx?source=Website
- https://app.supademo.com/demo/xxxx?source=Facebook
- https://app.supademo.com/demo/xxxx?source=LinkedIn&campaign=yyyy
- https://app.supademo.com/demo/xxxx?source=GoogleAds&campaign=zzzz
- https://app.supademo.com/demo/xxxx?source=Email
And then Analytics should improve to display the origin of the viewer, the time spent, steps completed, country, IP address, device, etc... This is critical to analyze marketing campaign performance and conversion rates.
This way we can better analyze if viewers are coming from Social Media, Marketing Campaigns, Website visits, or sharing via email. And we can also compare, for example that viewers from Social Media never complete the demo till the end (short attention span) and viewers who receive the demo via email mostly do complete the demo (dedicate time for it).
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